Privacy Policy
Last Updated: 10/15/2025
Introduction
Murrieta Optometry is committed to protecting the privacy and security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with the Health Insurance Portability and Accountability Act (HIPAA), the California Consumer Privacy Act (CCPA), and other applicable regulations.
Information We Collect
Protected Health Information (PHI)
We collect and maintain health information necessary to provide quality eye care services, including:
Personal identifiers (name, address, date of birth, contact information)
Medical history and eye health records
Vision test results and diagnoses
Prescription information for glasses and contact lenses
Insurance information and billing records
Treatment plans and clinical notes
Digital images of your eyes (when applicable)
Website Information
When you visit our website, we may collect:
Browser type and IP address
Pages visited and time spent on our site
Referring website addresses
Cookie data for website functionality
How We Use Your Information
We use your protected health information for:
Treatment: Providing, coordinating, and managing your eye care and related services.
Payment: Billing and collection activities, insurance claims processing, and determining coverage eligibility.
Healthcare Operations: Quality improvement, training, business planning, customer service, and regulatory compliance.
Appointment Reminders: Contacting you about upcoming appointments via phone, text, or email.
Communication: Sending you information about our services, eyewear promotions, and practice updates (you may opt out at any time).
Information Sharing and Disclosure
We may share your information with:
Other Healthcare Providers: When necessary for your treatment or care coordination
Insurance Companies: For claims processing and payment purposes
Business Associates: Third-party vendors who help us operate (billing services, IT support, etc.) under strict confidentiality agreements
Legal Requirements: When required by law, court order, or regulatory authorities
Public Health: For required reporting of certain eye conditions or diseases
We will never sell your personal or health information to third parties.
Your Privacy Rights
Under HIPAA and applicable state laws, you have the right to:
Access: Request and receive a copy of your medical records
Amendment: Request corrections to your health information
Accounting: Receive a list of certain disclosures of your information
Restriction: Request limitations on how we use or share your information
Confidential Communication: Request that we contact you in a specific way or location
Notice: Receive a paper copy of this Privacy Policy
Opt-Out: Decline promotional communications at any time
California Residents (CCPA Rights)
If you are a California resident, you have additional rights including:
Right to know what personal information we collect
Right to deletion of personal information (subject to legal exceptions)
Right to opt-out of sale of personal information (we do not sell information)
Right to non-discrimination for exercising your privacy rights
Data Security
We implement administrative, physical, and technical safeguards to protect your information:
Secure electronic health record systems with encryption
Limited access to information on a need-to-know basis
Employee training on privacy and security
Secure storage of physical records
Regular security assessments and updates
Secure website connections (SSL/TLS encryption)
Retention of Records
We retain your medical records in accordance with California law and professional standards, typically for a minimum of seven years from the date of last service, or longer as required by law.
Children's Privacy
We do not knowingly collect information from children under 13 through our website without parental consent. For pediatric patients, we obtain appropriate consent from parents or guardians for treatment and information use.
Cookies and Tracking Technologies
Our website uses cookies to enhance user experience and analyze site usage. You can control cookie settings through your browser preferences. We do not use cookies to collect personal health information.
Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.
Changes to This Policy
We reserve the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting on our website. We will notify you of significant changes via email or prominent notice on our website.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Murrieta Optometry
1171 Murrieta Blvd., Suite 100,
Livermore, Ca
Phone: 925-443-3553
Email: info@murrietaoptometry.com
Privacy Officer: Sergey H.
Email: sergey@murrietaoptometry.com
Filing a Complaint
If you believe your privacy rights have been violated, you may file a complaint with:
Our Practice:
Contact our Privacy Officer at the information above
U.S. Department of Health and Human Services:
Office for Civil Rights
Website: www.hhs.gov/ocr/privacy/hipaa/complaints/
Phone: 1-877-696-6775
You will not be retaliated against for filing a complaint.